We work with you to define the strategies and processes that enhance educational outcomes. Whether you are working to modernize the way you do training in the digital age or are looking to better understand your audience, we can help. We work closely with you and your teams to develop a comprehensive digital strategy that is tailored to your unique needs and goals.
Standards are necessary, but innovations require new standards.
We don’t just follow the standards, we make them. We wrote some of the first books on HTML, CSS, and JavaScript (the languages behind web design) and have created, advanced, and innovated new ways to apply those standards in digital designs.
We bring that expertise to help you build your own digital strategy. We enhance your educational value online, advise you on which products or services to trust, and push your ideas to their full potential.
We start by analyzing your organization and applying our experience to determine your needs and define your audience. Next, we evaluate the usability, accessibility, and appeal of your digital experience to define success for you.
We then provide a set of practical recommendations for changes and improvements you can act on immediately.
Our assessment process looks at:
Your Objectives: What is your destination? Not just you business goals, but what are you trying to achieve to reach those goals.
Your Audience: Who are you building for? We want you to meet and surpass their needs.
Brand Voice: What do you “sound like” to your audience? This is key to understanding if you are getting through to them.
Product Usability: Why do your products fail? It’s never the user’s fault, it’s poorly thought out design and development.
Product Accessibility: Are you open to all? Don’t alienate a potential audience member who need to access your product or system in less common ways.
Product Appeal: Is anyone using this? How can we improve your product or system based on your objectives, audience, voice, usability, and accessibility.
Modernization
To update and upgrade digital technologies, processes, and systems first examine your current needs and desired destination. Our holistic approach to digital transformation looks beyond the screen to help you understand how the online and the real-life experiences of your audience work together.
Our transformation recommendations can be acted on immediately with the confidence that you will not be trying to solve the same problems again in a few years.
Our Transformation & Modernization Process Looks At:
Your Objectives: What are you trying to achieve? We look at not only why you want to modernize, but what, where, when, and how.
Your Audience & Staff: Who will this affect? We investigate who this impacts and how we can improve their experience.
Your Current Landscape: Where are you now? We evaluate your current technologies to see if they should be improved or replaced.
Market Landscape: What are others in a similar situation doing? Looking at what is and isn’t working for others is a starting point for a successful transition.
Technology Landscape: What products are available? Don’t just look at the market leader. Look at the challengers and how they can grow with you in the future.
Your Future Landscape: Where should you go? We look beyond the screen and help you see how the new technology will integrate, both online and in real life.
Conceptualization
Where do you start when creating a new product or system? The big idea is just the beginning. Using Design Thinking techniques, we define and refine your needs, goals, and success metrics to guarantee you aren’t left saying, ""Well this isn't what I wanted!" when the product is launched.
We provide a range of conceptualization workshops and activities, so you can better define your ideas before design and development starts. This is critical to ensuring your vision holds true.
The end product is a fully thought-out proposal you can use to work with design and development teams to make your concept a reality.
Conceptualization Workshops and Activities include:
Audience Analysis & Understanding: Who is product for? We find your target audience and determine what they want.
Market Landscape: Who is doing something similar? We learn from others to see what is and isn’t working.
Design Thinking Workshop: Where do you start? Over several days, we work to define and refine your product or system from the big ideas down to practical solutions.
Solution Sizing Workshop: How do you know this will work? A shorter form of the Design Thinking Workshop, we focus on ensuring your product is realistic for your budget.
Partner/Product Selection
We are not a full service design company, but we know a lot of companies that are and we keep tabs on the latest technologies.
Let us help you find the best fit for your project that will deliver the results you want within your budget. We have worked on both sides of the table, in agencies and as clients, meaning we can tell when sales is overpromising.
We match our clients with the best partners and products:
Requirements Gathering & Vetting: How do we build it? We work with your teams to help deliver clear and but concise requirements to help designers and developers understand what a successful project will look like.
Recommended partners: Who will build it? We will help you find the best talent to ensure your success.
Recommended technologies: What will they build it with? The technologies you choose need to be reliable and future proof.
Roadmapping
Roadmapping is a strategic process to map out and prioritize the project goals and initiatives. The roadmap is a living document that aligns, prioritizes, and communicates problems and how to find solutions. It is used to provide clarity and guidance to the team and stakeholders.
We make sure that the line between needs and success is as clear as possible, while also allowing for unforeseen obstacles.
We provide a clear path:
A Strong Starting Point: Where do we start? Your clearly defined needs are grounded in an understanding of where you are now.
A Step-by-Step Process: What’s next? Each phase is broken down into tasks, milestones, and dependencies for the next step.
An Adaptive Path: How do we deal with unforeseen issues? We detail contingencies for when the path needs to change to meet reality.
A Vision of Success: Where are we going? We help you understand what a successful outcome for the project looks like.
User Experience (UX) Oversight
Once a project starts, we will be with you to ensure audience needs are always heard. We will work closely with your project managers, product managers, designers, developers, and partners to provide clear and consistent guidance.
Our UX Oversight Provides:
Expert Advice: Are we on the right path? We help you feel confident that you are headed in the right direction.
Reality Checks: Have you chosen the best options? Sometimes what you want is not what you can get or afford. We explain what is and is not possible without bias.
Vision to Reality: Did you get what you expected? When vision and reality conflict, we are there to ensure that what you expected is as close as possible to what you get.
More…
There is more to digital strategy than we can put on a single page. If you don’t see yourself here, but know you need help, set up a meeting with us so we can better understand exactly what you need and how (and IF) we can help you.
Set up a Meeting to Discuss Your Strategy Needs
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