NY State Department of Financial Services

UX Strategy & Design

The New York State Department of Financial Services regulates one of the world’s most complex financial markets. I partnered with DFS to rethink how the agency communicates with the institutions it oversees — reducing friction for regulated entities while making enforcement and compliance information clearer and more actionable.

Working closely with the DFS digital team, I led UX strategy and interface design for a modernized web presence: establishing information architecture, developing accessible design patterns, and aligning the visual language with state standards while maintaining the authority the department requires.

NY State Department of Financial Services website redesign
Redesigned DFS web experience.