Capital One

As Senior Creative Director at Capital One, I worked on several initiatives in the bank division focused on helping people build more secure financial futures.

Online Account Opening

Took over creative direction during the sensitive development phase. The strategy and design were defined; the work was making them survive contact with the dev environment while the brand identity kept moving.

Youth Bank App

Capital One wanted to give teenagers real tools to understand and control their spending. Defined the strategy and built a working prototype.

Mind the Gap

Many Capital One customers had a recurring shortfall between running out of money and the next paycheck. I directed the production of an explainer video to align corporate leadership on the concept.