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Simply stated, creativity is the ability to take information from a variety of sources and meld those ideas into new and novel ways of thinking about or solving a problem. This is something that computers cannot do, at least not in the way that we think of as creativity.
NOTE: I use the term “actor” in this article in place of the more common terms “user,“ “audience,” and “customer”. As noted by Douglas Adams in The Hitchhiker’s Guide to the Galaxy, “Time is an illusion… lunchtime doubly so.” We like to think of time as a constant — the seconds ticking away the…
Simply thinking about the single interface or interaction point with a product is not enough. Instead, design thinking needs to consider the actor’s experience with the medium in time as well as space. Temporal design, then, means thinking of the visual (static) and interactive (dynamic) needs in specific context as well how they will change for the actor over time.