Trust by Design

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Keeping your customers on your side

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Overview

In Trust by Design, product creators will learn why customers often lose trust in their services and how to make decisions based on keeping that trust. During the talk, attendees are exposed to the three key elements that will help them keep trust along with the core principles they should apply when making any product decision.

Need

Pew Research Center recently stated that, “Trust has not been having a good run in recent years, and there is considerable concern that people’s uses of the internet are a major contributor to the problem.“ Although much of this trust deficit is due to insecure technologies and deceptive content, design also plays an important role in people’s perception of trust in online communication

Trust is easy to gain but just as easy to lose. It’s our nature to quickly decide whether we trust a product or not based on its appearance, and a poor experience with the product can taint that trust forever for the product and the company that produced it.

Purpose

Explaining design decisions to non-designers is a challenge. What I’ve come to realize over the years, though, is that the decisions I make are not just instinctual. They are based on what I feel will appeal to my audience’s sense of trust. That is, what will make them feel most comfortable and trusting in my designs.

Who this is for

Trust By Design is for designers and non-designers alike who want to better understand the criteria that go into making a great and trustworthy design. This can include anyone who is part of the product creation process or anyone who has anything to do with the end users experience, including developers, marketers, and even the helpline operator.

Attendees will learn…

  • What trust means in the online world
  • How to explain seemingly arbitrary product design decisions based on the trust principles discussed
  • How to win the trust of audiences
  • How to keep the trust of audiences

Download the full keynote spec (PDF) »