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PMI Washington DC Meet-up
10 July 2017 @ 12:00 pm - 1:00 pm EDT
Trust By Design: Keeping The Audience on Your Side
Trust is easy to gain, but just as easy to lose. It’s our nature to quickly decide whether we have faith in a product or media based on its appearance. We decide in less than a second whether we trust something or not based purely on visual information, but a poor experience can taint that trust forever.
Jason explores the traits that make an experience trustworthy, when to integrate considerations of trust into design thinking activities, and how to explain decisions made based on improving trust.